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Tablet Promising Customers Hi-battery Power And Faster computing


Acer India has launched a line of tablet computers aimed at bridging the gap between customer expectations and available market options. Acer thinks that the new smart phone would add delight to its customers.

The new tablet device named ICONIA W4 tablet features an 8-inch screen, IPS display. The Iconia W4 comes loaded with Windows 8.1 and houses a 4th Generation Intel Atom processor which promises faster tablet performance as well as battery life up to 10 hours for web browsing.

Announcing the launch, Mr. Rajendran, Chief Marketing Officer, Acer India, said, “Mobility has blurred the lines between work life and personal life. Consumer’s experience has shifted towards staying connected and hence the unprecedented increase in the number of tablet PCs. The Iconia W4 pushes the envelope on portability and performance.”

Harish Kohli, Managing Director, Acer India opines that Consumers expect modern computing experience such as Speed, performance, and mobile. Their demands are also growing towards an all-pervasive device that includes all form factors. He further asserts by stating “The Iconia W4 is the ultimate on-the-go entertainment hub, the Iconia W4 will appeal to a cross section of users from busy professionals to ultra-mobile youngsters

From a marketing perspective the Acer Iconia W4 is being targeted at busy professional users, and also ultra-mobile youngsters. The targeted segment will leverage from the ICONIA W4’s display, and processing power. The tablet provides a pleasant one-page experience whether users are checking apps, browsing the web, reading or even responding to emails and social media posts, an optional full-sized keyboard will enable more productive typing on the go.

The W4 is based on the Silvermont microarchitecture, Intel’s state of the art tri-gate 22nm process. Anand Ramamoorthy, Director-Consumption Sales, Intel South Asia, opines that this should help consumers opt for a balance between better computing, graphical performance and battery life and hence should delight consumers.

The Windows 8.1 operating system includes intuitive features, such as InstantGo which makes the tablet ready to go at any moment by keeping data and apps refreshed and up-to-date even when the screen is off, by maintaining an internet connection. “The ICONIA W4 marks the new wave of innovative devices powered by Windows 8.1 that take forward the Windows vision for highly-personalized computing while showcasing Microsoft’s commitment to rapid and responsive development. Windows 8.1 brings together everything you do across all devices whether at home, at work or on the go, making the device a unique extension of you and offering more ways to keep pace with your life.” said Chakrapani Gollapali, General Manager – Consumer Channels Group, Microsoft India.

Acer India is offering optional accessories to make the tablet experience productive and enjoyable for its customers. The Accessories include a Crunch Keyboard, and a crunch cover. Other W4 accessories include the Acer Keyboard Cover, protection film, responsive passive stylus, power bank, adaptor kit with bag, and Micro USB cable.

Priced at Rs.24999/- and Rs.26999/- respectively for 32GB and 64GB, the Acer ICONIA W4 is available at Croma and Reliance Digital outlets across the country. Consumers can also purchase the tablet at online retail stores such as Flipkart.


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