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Dalda Edible Oil rated as Consumers’ Most Trusted

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Dalda, one of India’s most iconic brands, associated with taste and purity announced today the relaunch of its cooking oil range in the Indian market. This news has come along with a report from prestigious Neilsen report- that puts Dalda at the top spot as the Most trusted brand in the category of edible oils.

Dalda oils are Zero in cholesterol and contain Vitamins A, D & E that have nutritional benefits. They are available in variants of Refined Sunflower, Soyabean, Mustard Oils and Groundnut Oil. Celebrating 75 years of taste and purity, Dalda as a brand enjoys a vast loyal consumer base in India.

The Most Trusted Brands survey is annually conducted across the country. Brands were evaluated on parameters such as quality, value for money, recommendation, and consumer connect. The study was conducted with 7200 respondents across the length and the breadth of the country.

Commenting on this prestigious moment, Mr. Sagar Boke, Head – Marketing, Bunge India, said, “Dalda is a 75 year old iconic brand which has been closely entwined with the culture and history of India. Consumers have voted Dalda as the No. 1 player in the edible oil category thus showcasing their trust in the brand. This award also exemplifies that brand Dalda has transcended beyond Vanaspati and has successfully ventured into cooking oils. This is a testimony to our brand promise of taste & purity.”

Dalda, one of India’s most iconic brands, associated with taste and purity recently announced the re-launch of its cooking oil range in the Indian market. Dalda oils are Zero in cholesterol and contain vitamins A, D & E that have nutritional benefits. They are available in variants of Refined Sunflower, Soyabean, Mustard Oils and Groundnut Oil. Celebrating 75 years of taste and purity, Dalda as a brand enjoys a vast loyal consumer base in India.

Dalda cooking oil will be available to consumers in the entire country. The product comes with informative packaging and will be available in three different formats – food grade plastic Pouches, Bottles, and Jars. Dalda is one of the very few brands in the country that cater to varied consumer segments ranging from urban markets to homemakers in rural India.

Commenting on the availability to a larger consumer portfolio, Mr. Dinesh Agrawal, Business Head, Dalda, Bunge India said, “In its new avatar, Dalda, is available in a range of edible oils – both refined and taste oils. Dalda Oils are made with the best quality ingredients, processed with the latest technology, producing oil that is light and pure. Dalda’s refined edible oils offer nutritional enhancements in addition to flavor, thus facilitating people to enjoy and indulge in their favorite cuisines.”

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