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A New Urban Boutique Hotel Concept Focused on Style, Technology and Engagement

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Best Western International, Inc., headquartered in Phoenix, Ariz., is a privately held hotel brand made up of more than 4,000 independently owned hotels in more than 100 countries and territories worldwide, and 68 years into hospitality. More than 400,00o guests stay in their hotels every night and nearly bestwestern220 million travelers are members of the brand’s loyalty program Best Western Rewards®, in which members earn points that never expire.  Forty percent of Best Western hotels worldwide won TripAdvisor Certificate of Excellence awards for customer satisfaction

Best Western International is launching a stylish new hotel concept designed to meet growing demand for new hotel offerings in urban markets. The announcement, made today during the brand’s 2014 North American Convention, comes as Best Western continues to see historic growth in the brand’s North American and global development pipeline.

 

This new offering, Vīb (pronounced Vibe), is a stylish and technology-centric hotel concept created to meet the needs of today’s connected traveler. Vīb, which is short for “Vibrant,” is a hotel prototype designed for urban markets. Vīb’s high-density concept will be cost-effective to build and operate, making it an attractive option for owners and developers.bestwestern5

The boutique Vīb concept features vibrant and modern design with a focus on convenience, technology and social engagement. Vīb hotels will have large, interactive lobbies that incorporate the local flavor of their individual markets, as well as comfortable and chic guest rooms. Guests will find ample USB and power ports for electronics, a media wall with custom content in the lobby, smart TVs in the rooms to stream on-demand content, and LED mood lighting throughout the hotel.

 

Additional Vīb amenities include:bestwestern4

  • Grab-n-go stations serving premium food and coffee 24/7
  • A bar and cozy fireplace where guests can unwind and make themselves at home
  • A 700 sq. ft. Zen Zone on the lobby mezzanine for relaxation
  • Gaming pods with stylish, comfortable seating
  • Expanded 24/7 fitness centers
  • Modern work spaces in all guest rooms

We recognize that travelers’ preferences are evolving and it’s our job to keep up. The launch of Vīb … represents a major move by our brand to meet the growing and shifting needs of our customers and travelers in general,” said David Kong, Best Western president and CEO. “These..initiatives will allow us to reach a new customer base and developer audiences, while still maintaining the unmatched value and customer care that everyone has come to expect from Best Western.”

Vīb will be a global offering, targeted at urban markets around the world. Best Western already has nearly 400 properties in the brand’s global development pipeline, with areas of focus being Central and South America, Asia, and the Middle East, and the new offering is expected to increase penetration in high-demand markets.

For more information on Vīb visit bestwesterndevelopers.com and the Best Western YouTube channel to access a video preview of the Vīb offerings

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