Consumers realize that punching card details over IVRS for payment (E.g. Tatasky recharge) is just as secure or insecure as keying in the numbers on the form on portal for payment online. Merchants are beginning to take steps to be transparent with consumers on this! Meanwhile, Netbanking scores higher confidence level with consumers on digital payment preferences.

The familiar number 198 that MTNL subscribers use to lodge any fault is synced up with the portal of MTNL real time. Any complaint registered over phone reflects on the portal too. Small step, but a great help for online consumers!

Kotak Life Insurance collects NPS score after renewal transaction. Kudos to KLI for arranging to listen to customers!

Great going, Kotak Life!!

(NPS stands for Net Promoter Score, a popular scoring system to measure customer satisfaction with a single question)

Telephonic CSAT measurement with a simple to call number each for Satisfied and Dissatisfied has fast become a norm, with a high response rate, and more importantly gives an instant sentiment score to Organizations. Customers like this hassle free and quick CSAT collection, which doesn't cost them much time and money.

Annoyed at the promotional SMSs? Croma has adopted a simple technique to help customers switch off the messages. Just a missed call to a specified number contained in the message itself.Whats more, when you call that number, it automatically disconnects after one ring.

Keep it up, Croma!!